This is an area
that you do not
want to neglect.
To
do so would be
suicide.
Your talk simply
will not be
effective if the
people who are
hearing you have
no
interest in what
you are saying.
So, how do you
get
to know your
audience, and
most
importantly, how
do
you get them to
be interested in
what you have to
say?
You are going to
have to do some
digging for
these
answers.
You need some
specific answers
to some
specific
questions.
You will need to
know the
demographic
of your
audience.
This type of
information
includes the
average age, the
living
environment,
educational
background,
their economic
status and even
gender. Do
you think it
makes a
difference going
in whether your
audience is all
male
or female?
Would it make a
difference in
your
presentation
if you knew your
audience would
be a group of
women aged
fifty five to
seventy or a
group of young
men and women
ranging in ages
from nineteen to
twenty six?
Would you do
anything
differently in
speaking to a
large group from
an urban
area as opposed
to a small group
from a rural
area?
Sherrie Marshall is a Fort Lauderdale, Florida based, keynote speaker and
speech
coach.; She teaches speech, Debate, and Drama, and is the
author of two books: Invisible Chains and One Heartbeat Away.
I954) 309-8432
